Ibby's avatar ibbysmb

Free resources · Nº 01–02

Playbooks from the field

Free handbooks for home service owners. The exact local SEO and Meta ads setup I use in my own cleaning, lawn care and carpet cleaning businesses, written down so you can copy it.

Read the handbooks ↓ Follow on X YouTube
No email neededNo upsellUpdated October 2026

The library

Two handbooks. Zero fluff.

Read them right here, free. Bookmark them and share them with your team.

Cover of The Local SEO Handbook
Nº 01Get found

The Local SEO Handbook

Everything I'd set up to get a home service business found on Google Maps, ChatGPT and everywhere else people look for a local pro.

10 chapters~17 min readFree
  1. 01Google Business Profile setup
  2. 02Why your location matters
  3. 03Picking the right category
  4. 0424-hour hours, done legit
  5. 05Reviews with keywords in them
  6. 06Updates with no hard sell
  7. 07Updates that point to pages
  8. 08Proper citations
  9. 09Yelp, Bing and ChatGPT
  10. 10Spacing multiple profiles
Read the handbook →
Cover of The Local Meta Ads Handbook
Nº 02Get customers

The Local Meta Ads Handbook

How I run Facebook and Instagram video ads for home service businesses: the city + offer banner, satisfying footage, the voiceover, the campaign setup and the follow-up.

10 chapters~15 min readFree
  1. 01Video only. No static ads.
  2. 02Is your service visual?
  3. 03Anatomy of the ad
  4. 04The banner
  5. 05Shooting satisfying footage
  6. 06The voiceover
  7. 07Editing it together
  8. 08Offers that get the tap
  9. 09The campaign setup
  10. 10The form and the follow-up
Read the handbook →

Why these are free

Teach first. That's the whole idea.

From real businesses

Everything in here comes from businesses I run or have bought into. Real profiles, real ad accounts, real numbers.

No catch

No email wall, no "book a call" at the end. Take it, use it, share it with your team.

Kept current

Google and Meta change things constantly. When something changes, the handbook changes.

Ibby's avatar

Who's writing this

Hey, I'm Ibby.

I left my career to clean and cut grass. Now my partners and I run a handful of home service and commercial service businesses. I post what's working (and what isn't) on X, and these handbooks are the long version.

Follow for more.

New lessons from the businesses, as they happen. No fluff, no pitch.