01 · The goal
More calls from the same traffic
- Turn existing profile views into phone calls
- Rank in every city the crews already drive to
- Keep the crews busy outside of summer
Case study · Landscaping · Canada
How a Canadian
landscaper went from
page five to #1 on Google.Page Five
to #1 on
Google Maps 🌳
Rebuilt the Google Profile, and local SEO plan, to take this landscaping company from $1.6M to $3.8M.
- Annual revenue
- $3.8Mfrom $1.6M
- Inbound calls
- +200%58 → 174 / mo
- Crew
- 20+from 8
- Spent on ads
- $0all organic
001 · Customer profile
A busy Google profile that never rang 🌳
This landscaping company had eight on the crew, a full summer and a Google profile pulling thousands of views a month. Almost none of those views turned into phone calls.
02 · The challenge
Seen by many, trusted by Google by none
- 9,400 profile views a month, 1.4% of them calling
- Wrong primary category, half the services missing
- Ranked in one of six service cities
- Quotes going out three days late in peak season
03 · Our solution
Fix the profile, then own the map
- Google Business Profile rebuilt and reverified
- A real page for every service city
- Same-day quotes with instant follow-up
- Seasonal campaigns for the quiet quarters
What we ran
- Google Business Profile
- Local SEO
- Website Rebuild
- Service-Area Pages
- Speed-to-Lead
- Seasonal Campaigns
- Review Engine
- Call Tracking
The traffic was already there. We gave Google a reason to trust the profile and made sure every enquiry got a same-day quote. Calls tripled, and not a dollar went to ads.
NEWDAY · Campaign summary
+200%Inbound calls per month
$0Spent on paid ads
002 · The problem
Seen by thousands. Called by almost nobody 📉
The traffic was never the problem. What happened after someone found them was.
The business had been running crews for years. Eight on the payroll, a waiting list every June, and a Google Business Profile pulling 9,400 views a month. On paper it looked like a business that had already solved its marketing.
It was converting 1.4% of those views into phone calls. The profile ranked in one of the six cities the crews actually drove to, and in the other five a competitor with a fraction of the equipment was taking the work.
A busy profile isn't the same as a profile that makes the phone ring. Nobody had checked how many of those views actually called.
When we audited the account, six things were quietly costing them jobs every week.
Plenty of views, almost no calls
9,400 profile views a month and a 1.4% call rate. The traffic was already there. It just wasn't converting.
A profile Google didn't trust
Wrong primary category, half the services missing, no products, the last post 14 months old and unanswered Q&A.
Ranked in one city out of six
Strong in the home city, on page five or worse in the other five cities the crews drove to every week.
Quotes going out three days late
In peak season, requests sat in an inbox until someone got off a mower. The fastest competitor won the job.
Two dead quarters every year
Everything rode on summer. Spring cleanups, fall work and snow contracts were never marketed at all.
No idea which calls came from where
No call tracking and no form attribution, so there was no way to tell what was working and what wasn't.
Before
58 calls / month
9,400 profile views a month, 1.4% of them calling.
- Wrong primary category
- Ranked in 1 of 6 cities
- 3-day quotes
- Summer-only work
Month 11
174 calls / month
5.4% of profile views now call, and every quote goes out the same day.
- #1 in 5 of 6 cities
- Same-day quotes
- Year-round work
- $0 on ads
003 · What we did
Four moves. Zero ad spend 🛠️
Make Google trust the profile, rank in every city the crews work in, answer faster than anyone, then fill the quiet seasons.
-
01 · Profile
Rebuilt the Google Business Profile
The traffic was already there. The profile just gave Google no reason to send it anywhere. We reset the primary category, listed every service, loaded products with real price ranges, answered the old Q&A, and started weekly posts and geo-tagged job photos as the crews finished each job.
- Primary category corrected and reverified
- Every service and product listed
- Weekly posts and seasonal offers
- 3–4 geo-tagged job photos a week
- Q&A seeded and answered
- Every review replied to within 24 hours
Profile performance
Profile views 9,400 → 14,800Views → calls 1.4% → 5.4%Direction requests +264% -
02 · Coverage
Ranked in every city the crews drive to
They were strong in one city and invisible in the other five their trucks drove to every week. We built a real page for each one, with local job photos, the neighbourhoods they actually serve and the services they offer there. Then we cleaned up 52 directory listings that all disagreed on the phone number.
- A page for each of the 6 service cities
- 22 keywords mapped and tracked weekly
- 52 directory listings corrected
- Local neighbourhoods named on every page
- Job galleries for each city
- Seasonal pages for snow and cleanups
Google Maps rankings
Cities ranked #1 1 → 5 of 6Avg. map position #11 → #1.6Keywords in top 3 3 → 19 of 22 -
03 · Speed
Cut quote turnaround to same day
In peak season, a quote request could sit for three days. Now every request sends the homeowner an instant text and alerts whoever is on rotation, and the site visit books straight into the crew calendar. The fastest quote usually wins the job, and now they're the fastest.
- Instant text and email on every enquiry
- Missed-call text-back within 30 seconds
- Leads rotated to whoever is on call
- Site visits booked into the crew calendar
- Every lead logged in one pipeline
- Weekly report on unbooked leads
Response
Quote turnaround 3 days → same dayFirst response 4h 10m → 90sQuote-to-book rate 24% → 41% -
04 · Seasons
Filled the two dead quarters
The whole business rode on summer. We gave spring cleanups, fall work and snow removal their own pages, profile posts and offers, and reached out to past customers before each season started. For the first time, snow contracts were signed before the first snowfall.
- Seasonal service pages and offers
- Profile posts timed to each season
- Past-customer reminders before each season
- Snow contracts sold in the fall
- Bigger bundled contracts, not one-off jobs
- Crews kept busy all year round
Year-round work
Snow contracts pre-sold 0 → 84Avg. contract value $4,300 → $5,150
004 · The results
Eleven months later, hiring is the bottleneck 📈
Measured against the twelve months before we started. Every figure below is tracked, not estimated.
+200%Inbound calls per month58 → 174
$3.8MAnnual revenuefrom $1.6M
5 / 6Cities ranked #1 on Google Mapsfrom 1
5.4%Profile views → callsfrom 1.4%
20+Crew on payrollfrom 8
84Snow contracts pre-soldfrom 0
$0Spent on paid adsall organic
5.0★Google ratingheld throughout
| Metric | Before | After | Change |
|---|---|---|---|
| Inbound calls / month | 58 | 174 | +200% |
| Booked jobs / month | 31 | 96 | +210% |
| Average contract value | $4,300 | $5,150 | +20% |
| Cities ranked #1 | 1 | 5 of 6 | +4 |
| Profile views → calls | 1.4% | 5.4% | +4 pts |
| Quote turnaround | 3 days | Same day | −97% |
| Trailing 12-month revenue | $1.6M | $3.8M | +138% |
Results from one client. Every business starts from a different place.
005 · Timeline
Month by month. How it actually unfolded 🗓️
Local SEO isn't instant. Here is the honest month-by-month, quiet stretches included.
- Week 1
Audit & plan
A full teardown of the profile, the site and every competitor across all six cities. Twenty-two keywords chosen on search volume and contract value. Baseline numbers locked before anything changed.
- Week 2
Profile rebuilt & reverified
Views → calls 3.1%Primary category corrected, every service and product loaded, Q&A answered and weekly posts started. The single biggest fix on the account.
- Weeks 3–5
City pages & listings
6 cities liveA page for each service city built and published, 52 directory listings corrected, and the new site live with job galleries for every city.
- Day 30
Page five to #1
First #1 rankingThe first target keyword went from page five to #1 on Google Maps inside a month of the profile rebuild.
- Month 2
Automations switched on
Same-day quotesSpeed-to-lead and missed-call text-back went live, with site visits booking straight into the crew calendar.
- Month 4
Into the top 3
Calls +79%Fourteen keywords in the Google Maps top 3 across most of the service cities. The crew grew to twelve.
- Month 7
#1 across the map
84 snow contractsRanked #1 in five of six cities, and snow contracts pre-sold for the first time.
- Month 11
Where it stands
Calls +200%#1 in five of six cities, 20+ on the payroll and $3.8M booked across the year. Still nothing spent on ads.
The takeaway
They never had a traffic problem. Google just didn't trust the profile, and fixing that tripled the calls.
006 · Your turn
Same playbook. Your trade, your town 🚀
We only take on one company per service per city. Free audit first: you will see your real Google Maps position and what it is costing you, before you decide anything.
No contracts · No setup fee · Cancel any time