Google Ads
SearchYour ad shows up the moment someone types the job into Google, with a call button right on it.
- Who sees it
- People searching for your service right now
- Best for
- Urgent and high-ticket jobs
- You pay
- Per click
Services/Paid ads
Google and Meta ads
that book jobs. 🎯
We run Google and Meta campaigns fully managed to grow your business and drive revenue.
~$3.80per Meta lead, for a carpet cleaner
$38K→$51Ka month in 3 months
2platforms: Google for search, Meta for demand
Daysnot months, until the first leads come in
~$3.80 per Meta lead · Case Study
Google Ads
And Meta Ads That
Book Quality Jobs. 🎯
And Meta Ads That
Book Quality Jobs. 🎯
Campaigns fenced to the cities you serve, with every dollar tracked to a booked job.
Book a free strategy call~$3.80per Meta lead
$51Ka month, from $38K
Daysto first leads
Built for
Why it matters
Why most home service ads burn money 🔥
Most ad accounts we look at have the same three problems: ads showing to people outside the service area, clicks landing on a homepage that was never built to book, and nobody tracking which leads turned into jobs. The owner sees a bill, not a return.
We fix all three before we scale spend. Google catches the people already searching for your service. Meta reaches homeowners nearby before they search. Both are fenced to your area, both point at pages built to book, and both are reported in booked jobs.
Built for
- Owners who need calls this month, not in six
- Businesses waiting for SEO to land
- Seasonal trades filling slow weeks
- Anyone burned by an agency’s ad account
- Owners who want cost per job, not clicks
Two platforms, two jobs
Google catches demand. Meta creates it. 📣
They are not the same channel with different logos. We use each one for what it is good at.
Meta Ads
Facebook + InstagramYour ad reaches homeowners nearby while they scroll, and they request a quote without leaving the app.
- Who sees it
- Homeowners in your area, before they search
- Best for
- Seasonal, visual and repeat services
- You pay
- Per thousand views
Run together, Google answers today’s demand and Meta fills next week’s calendar.
What we do
What’s included 🧰
Everything it takes to turn ad spend into booked jobs, run every week and reported in plain English.
-
01
Google Search campaigns
Ads on the searches that mean a job, like “near me” and “quote”, with the junk searches blocked.
-
02
Meta lead ads
Instant forms with one qualifying question. Volume in, qualified on the callback.
-
03
A hard geo fence
Only the cities you serve. Neighbouring areas and everywhere else are shut out.
-
04
Landing pages built to book
Every click lands on a page with your service, your area and a call button.
-
05
Weekly creative tests
New ads and headlines every week. Losers paused fast, winners get the budget.
-
06
Call and lead tracking
Every call and form tied to the ad that produced it, all the way to the job.
- No add-ons
- No surprise invoices
- No lock-in contracts
The geo fence
Your ads stop where your service area stops. 🗺️
Most wasted spend is clicks from people you could never serve. We fence every campaign to the cities you work in, then let the platforms find buyers inside it.
- 01
Cities you serve Included
Ads run here, and the algorithm is free to find the people most likely to book.
- 02
Neighbouring cities Excluded
Close enough to click, too far to drive to. Shut out.
- 03
Everywhere else Excluded
The rest of the province, other provinces and other countries. No clicks from people who can’t hire you.
Your monthly report
Every dollar, traced to a job 🧾
Five numbers, every month. If one of them gets worse, you hear it from us first.
Ad spend
$1,000Google and Meta, one monthClicks
1,250$0.80 per clickLeads
75$13 per leadBooked jobs
25$40 per booked jobRevenue
$11,250at a $450 average job
In this example, every ad dollar comes back as $11.25 in booked work.
Book a Strategy CallAn example month to show the report. Your numbers depend on your trade, your area and your average job.
The process
Start small. Scale what books. 🧭
Budget only grows when the cost per booked job says it should.
Book a Strategy Call-
01
Audit
FreeYour current account, your area and the ads your competitors are already running.
-
02
Build
Week 1Campaigns, geo fence, landing page and tracking set up before a dollar is spent.
-
03
Launch and test
WeeklyNew ads tested every week. What books gets more budget; what doesn’t is paused.
-
04
Report in booked jobs
MonthlyCost per lead, cost per booked job, and what we’re changing next.
A recent result
From $38K to $51K a month 🧽
Meta lead ads at roughly $3.80 a lead, backed by a stronger website and better local visibility, turned a Canadian carpet cleaner’s reputation into a steady flow of booked jobs.
- Increase in Google Business Profile interactions
- 82.7%Increase in Google Business Profile interactions
- Monthly organic website visitors
- 100+Monthly organic website visitors
- Approximate cost per Meta lead
- $3.80Approximate cost per Meta lead
- Revenue, May to July
- $38K→$51KRevenue, May to July
Read the Case Study
Results from one client. Every business starts from a different place.
It depends on your trade and your area. We recommend a starting budget on the call, start small, and only scale what is producing booked jobs.
Google catches people already searching for your service. Meta reaches nearby homeowners before they search. Most home service businesses do best with both; we start with the one that fits your jobs.
Paid ads can start driving leads within days of launch. The first few weeks are about finding the ads and audiences that book, then we put the budget behind them.
Not always. Every ad points at a landing page built to book. If your site already converts, we use it. If not, we build the page.
No. Everything is month to month. You stay because the phone rings.
Next step
Get a free ad review 📊
Send us your trade, your service area and what you spend on ads now, if anything. We’ll show you where the money leaks and what we’d run first.
- No lock-in contracts, ever
- A reply within one business day
- A plain-English plan, not a sales pitch
Other services
Ready for the next stage?
Every ad dollar,
tracked to a job.
Book a free strategy call and we’ll show you what a fenced, tracked Google and Meta setup would look like for your business, and what it should cost per booked job.
New job booked